about
At entelechy, I work with creative entrepreneurs, thought leaders, and change makers who have achieved success but find themselves at a crossroads—feeling disconnected from their original purpose, struggling with misaligned values, or sensing they've lost their creative edge.
As a strategic consultant and business coach, I specialize in helping accomplished professionals navigate these pivotal transition moments by reconnecting with their authentic mission and revitalizing their creative impact.
In a constantly changing world, even successful businesses and organizations can find themselves questioning their direction and seeking deeper alignment between their values and their work.
Welcome to entelechy for a transformative journey that helps you rediscover your authentic purpose, realign your strategy, and emerge from this transition creatively renewed and more relevant than ever.
Authenticity
The quality of being true and clear about oneself, and expressing it fully
Ambition
The desire to aspire for something better and elevate to a harmonious whole
Ethos
The set of standards for a good life, a thriving business, harmonious spaces, and enriching experiences
Aesthetics
A matter of the senses, of beauty and how these improve our lives
Energy
The ability to act and to be full of life
Connection
The state of relating to one another, and binding together
the founder
My name is Eleonora Cervellera, and I am the founder and sole consultant behind entelechy, a strategic consultancy based in Dubai with an international outreach.
entelechy collaborates with creative businesses and purposeful organizations navigating pivotal moments in their growth, whether planned or unforeseen. The consultancy specializes in guiding transitions to the next cycle of expansion through valued-based strategies, business coaching and coherent brand management.
Since relocating to the UAE in 2011, I have been working extensively in the creative industries, launching cultural programmes, developing creative leadership fellowships, and providing research and strategic communication for niche studios, educational organisation, and government agencies.
Prior to Dubai, I worked as a CSR and public affairs consultant in London, focusing on sustainability and urban planning. I hold an MSc in European Public Policy from UCL, am a Yoga teacher with a specialization in Yoga Philosophy, a cat lover and a city enthusiast.
strategy
At entelechy, I focus on strategy and growth; delving deep into research and planning; improving the value of your brand; and creating successful collaborations.
communications
At entelechy, I craft narratives through content development, copy editing, and integrated communication; I develop insightful thought-leadership; and I advise on the visual identity elements.
business coaching
At entelechy, I support businesses uncover their 'why' and align it with values and vision, while fostering effective decision-making, team-engagement, internal efficiency, leadership culture, value creation and profitability. Through purpose-driven coaching, I guide you toward a sustainable growth, supporting you in navigating your next business phase with authenticity, agility and impact.