about
At entelechy, I work with ambitious entrepreneurs, creative businesses, and driven change-makers who have achieved success but find themselves at a crossroads - feeling disconnected from their original purpose, struggling with misaligned values, or sensing they've lost their creative edge.
As a strategic consultant and business coach, I specialize in helping accomplished professionals navigate these pivotal transition moments by reconnecting with their authentic mission and revitalizing their creative impact.
In a constantly changing world, even successful businesses and organizations can find themselves questioning their direction and seeking deeper alignment between their values and their work.
Welcome to entelechy for a transformative journey that helps you rediscover your authentic purpose, realign your strategy, and emerge from this transition creatively renewed and more relevant than ever.
Authenticity
The quality of being true and clear about oneself, and expressing it fully
Ambition
The desire to aspire for something better and elevate to a harmonious whole
Ethos
The set of standards for a good life, a thriving business, harmonious spaces, and enriching experiences
Aesthetics
A matter of the senses, of beauty and how these improve our lives
Energy
The ability to act and to be full of life
Connection
The state of relating to one another, and binding together
the founder
My name is Eleonora Cervellera, I am a strategic consultant, certified coach, and founder of entelechy, a Dubai-based consultancy with international reach.
I support creative leaders, purpose-driven entrepreneurs, and cultural organisations in navigating key growth moments
with clarity, coherence, and integrity. I specialise in value-based business strategy, brand alignment, and coaching for sustainable expansion, helping clients translate vision into action while staying anchored in purpose.
Since relocating to the UAE in 2011, I’ve partnered with government agencies, creative studios, and educational institutions to develop transformative programmes, launch strategic communication campaigns, and foster conscious leadership across the Middle East. Before moving to Dubai,
I worked in London in CSR and government relations, focusing on sustainability, urban innovation, and policy integration.
I hold an MSc in European Public Policy from UCL, I’m a certified coach and a certified yoga teacher with a specialisation in Yoga Philosophy, a lens that deepens my integrative and holistic approach.
At the heart of my work is a simple question:
How can strategy be more human, and growth more meaningful?
Through entelechy, I serve my clients by aligning their business with deeper values, meaningful impact, and aesthetic coherence.
strategy
Uncover clarity of direction, define what matters, reorient your brand, business or self.
At entelechy, I work with creative individuals and purposeful organisations at inflection points - helping them refocus around purpose, direction, and momentum. Whether it's a recalibration, a shift in positioning, or a more fundamental reinvention, I help shape strategy that is both grounded and ambitious.
The ripple effect:
- reduce decision-making cycles by 30-50%
- unlock new income stream, increasing revenues by 20% within 6 to 8 months
- experience stronger internal alignment and sharper execution
communications
Revisit and realign your internal and external brand and communications to clearly articulate your identity, values, and presence, both within your organisation and across the world.
From messaging frameworks to tone of voice, I help refine how you communicate across platforms, audiences and contexts. Whether it's a sharper brand story, or a clearer articulation of vision and values, I ensure your voice is meaningful and memorable.
The ripple effect:
- audience engagement increases by 25-50% across digital and PR channels
- thought-leadership alone can boost your brand trust by up to 70%
- higher trust translates into up 30% in client retention and a 40% rise in client referrals over time
business coaching
A reflective, strategic space to think clearly, move with intention, and reconnect with the vision that inspires you.
Through bespoke 1:1 sessions, I support individuals navigating complexity, priorities what matters, and acting with intention. Ideal for creative entrepreneurs, impactful funders, driven change-makers, and ambitious leaders seeking a reflective, energising, and inspiring space to unlock their next chapter.
The ripple effect:
- making strategic decision 2 to 3 times faster
- 30% increase in initiative execution within the first 3 months
- greater personal clarity and resilience, enabling bold, values-aligned actions